If you’re planning to attend Luxe Pack New York, don’t miss the Keynote on Thursday at 2 p.m. when Dr. Bryce Rutter will talk about “The Aura of Luxury.”

Rutter will discuss “going beyond superficial aesthetics of a product's design to measure and calibrate the visual and haptic signatures that generate pleasurable and rich emotional connections for the customer.”

He says there are ways to come up with a set of design cues and characteristics that define “luxury” for a specifc target customer, which are often generationally distinct — and then find ways to incorporate them into the packaging. “The goal is to create a seamless luxury brand experience,” Rutter says, “from the product to the packaging.”

Attend: Thursday, May 17th, 2 p.m. to 2:45 p.m.